Every great journey begins with a single step.
Ours began with a simple idea - that comfort should never be a luxury.
2021
The First Pair Designed in Oslo
Our journey began in Oslo, where we combined Nordic minimalism with advanced footwear technology to create our very first pair of shoes. Every design choice was guided by a single principle: comfort should never be a luxury. From carefully selected materials to precise arch support and cushioning, we focused on creating shoes that not only looked beautiful but also relieved foot pain, making everyday steps easier and more enjoyable.
2023
100,000+ Customers Found Comfort with Us
By 2023, thousands of customers around the world had experienced the difference Bjorgk footwear could make in their daily lives. From people suffering from plantar fasciitis to those simply seeking all-day comfort, our designs helped bring relief, confidence, and freedom of movement. This milestone reflected our commitment to combining functionality, style, and well-being, and it motivated us to continue innovating and expanding our range of comfort-focused footwear.
2025
300,000+ Pairs Sold - Expanding Globally
In 2025, we reached a major milestone: over 300,000 pairs sold. Our commitment to comfort, quality, and Nordic-inspired design resonated with customers worldwide, allowing us to expand our reach and bring our philosophy of foot health to a global audience. This achievement not only reflects the trust our customers place in us but also fuels our vision to make premium, pain-relieving footwear accessible to even more people, wherever they live.
Our Mission
We saw how millions suffer from foot pain daily, and we wanted to make relief simple, beautiful, and accessible.
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Comfort First:
Every design begins with how your feet feel, not just how they look.
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Thoughtful Design:
Blending science and minimalism to make daily movement effortless.
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Accessible Wellness:
Making foot relief available to everyone, not just a luxury.
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Sustainable Choices:
Materials chosen with care for people and the planet.
Our Commitments
Quality Footwear
Crafted with precision and premium materials for lasting comfort.
Affordable Comfort
Relief shouldn’t be a luxury - our shoes are priced fairly for everyone.
Foot Health Community
Building a community dedicated to foot health and wellbeing.
Sustainability
Committed to environmentally responsible materials and practices.